Create a LinkedIn profile that books more meetings.
This LinkedIn Profile guide will cover the following areas:
This guide is designed specifically for people looking to drive sales & revenue with their LinkedIn profile. While it's specifically created for SDR/BDRs, anyone looking to drive sales will benefit from the tips shared here.
To make the most out of this course, take each lesson step by step. The material is super short and high-impact.
Enjoy & feel free to message me with any questions!
Your headshot should be relevant to your industry. If you’re in social media or tech, a t-shirt might be fitting. For finance, a suit might be more appropriate.
The headshot is pretty simple, but here are a few guidelines:
Your banner is the first thing people see once they visit your profile. I recommend using a company photo here. If your company has materials for LinkedIn, that’s awesome. If not, I recommend creating something on Canva.
Remember - your profile is like the landing page of a website; you want it to lead visitors in the right direction.
Your tagline (aka headline) on LinkedIn should serve two purposes:
For the first part, you’ll want to be clear on what you do and who you do it for. You want your ideal customer to say “Hey, they’re helping people like me! Where can I learn more?”
Something like “I help X do Y” is perfect. Or you can use specific words that make it clear to your ideal customer that you are helping them.
Here are a few examples:
You can also switch up the structure:
You also want to make sure when people (recruiters or prospects looking for your solution) use LinkedIn’s search bar that you’re coming up in the search results.
Here’s what’s next:
Now it’s time to bring it all together. My favorite tool is the divider “|” to separate different topics.
Here's mine as an example:
The featured section is one of the most under-utilized aspects of the LinkedIn profile. It’s one of the only places where you can actually link to your ideal destination for profile visitors, yet it’s commonly used to promote old successful posts.
Showcasing your posts and content is fine - but it comes second to your main call-to-action.
Before you choose what goes in that first spot in the featured section, ask yourself: where do I want my ideal customer to go once they get to my profile?
Is it a calendar/booking page? A link to the website? A demo? Link to it here.
Through all the other places in your profile, you should be able to sell your capabilities. Your bio is the chance to tell your story.
Tell visitors more about yourself and how you ended up doing what you do. Tell them why you love your work and the value you can add to them.
Keep it personal, but professional.
Important Tip: I recommend using first-person language unless you want your profile to be a static professional landing page like your resume.
People usually over-complicate this. Ditch the resume bullets and all the details. Instead, speak like a human.
I recommend this structure:
Here’s an example:
Here are a few more tips for the work experience section of your profile:
Be sure to add your school as this is an awesome way to find commonalities with your prospects.
Showing others the organizations you work with or nonprofit boards you’re on is a great way to be personal in the sales process.
Write a brief description of your involvement with the organization and make sure the logo shows up when you add the company.
Skills and endorsements give you an opportunity to showcase your talents. Endorsements allow others to support your skill to increase legitimacy.
You can add up to 50 skills but only add 3 to your Top Skills (which will get seen the most by far)
You’ll want to get endorsements on your skills to make them more legitimate. Here’s how you can:
Recommendations are like skills, just a lot more meaningful.
They allow people you’ve worked with in the past to write up a few sentences on their experience working with you. This can be from mentors, managers, or clients.
You can request a recommendation directly on LinkedIn by visiting the person’s profile and clicking on “More.” See below.
To start, go to your profile and click “Edit Public Profile & URL.”
If you enjoyed this course, I think you'd get a ton from my weekly LinkedIn posts where I share tips on booking more meetings with LinkedIn. Feel free to follow me here.
I offer live team trainings where I'll teach your sales reps how to book more meetings on LinkedIn by sharing insightful content, joining the right conversations, and social selling.
By getting your entire team active, your company will get exposed to tons of new prospects and stay top of mind for your outstanding leads.
If you're interested in learning more, please book some time for us to chat here!
My Social Selling with LinkedIn Course is launching on January 5th, 2022. Any pre-orders will receive a bonus 30-minute, 1-on-1 session with me to help grow your presence.
Learn more here: